CARAT is a new name in Hongkong for prestige motor cars, and even car enthusiasts are baffled.
Kingsway Cars intends to change that and make Carat, by Duchatelet, the foremost name in luxury cars in the territory.
Mr Frederic Duchatelet is a Belgian coach builder whose Mercedes-Benz conversions are already well known in Japan and Saudi Arabia under the name of Carat.
Most people would say that a S-class Mercedes-Benz is grand and luxurious enough.
But Mr Duchatelet believes that his craftsmen can improve on the best from Stuttgart, and Kingsway Cars is speculating that some Hongkong car buyers are prepared to pay for the extra opulence.
According to the Carat's creator, the converted cars offer discreet elegance and trend-setting features ''to the discriminating taste of the modern businessman''.