Unisys has unveiled its cellular multiprocessing (CMP) server architecture, which allows for the creation of Windows NT servers with up to 32 Intel processors. At the same time, the company is pushing on with its new global brand positioning campaign. Unisys aims to shed its mainframe image and continue refocusing itself as an IT service provider. The CMP architecture initially will be based on Intel Pentium II Xeon processors, but can also use Intel's forthcoming 64-bit Merced chips. Configurations range from four to 32 processors, and both Xeon and Merced chips can be used in the same system. This is possible because the CMP design allows for partitioning. So, some CPUs and a certain amount of memory can be allocated to run different applications. This, along with the CMP's greater number of CPUs, means one server can be used to run several different tasks, whereas in the past, different servers would have been needed to run each application. Partitioning is a technique used in mainframe computers. Dennis Li, director of the Asia division for Unisys Computer Systems, said CMP was intended to take Unisys data centre expertise and move it into the enterprise server and distributed applications market. The CMP architecture also was easily scalable, with customers able to add more CPUs, storage, memory or PCI ports, depending on their needs. Furthermore, CMP servers could be clustered to give even greater performance. Mr Li said the first CMP servers would be launched next year and the price for an eight-Xeon configuration would be comparable with other entry-level servers of a similar configuration. By using Intel chips, CMP could run Windows NT and the various versions of Unix for Intel. Unisys hoped this would allow it to provide an easy migration for its existing mainframe customers to open systems. Stephen Kucia, managing director of Unisys Hong Kong, said: 'In the large server area, there is no doubt that in time the legacy systems will go, and will be taken over by open systems. 'So we are positioning ourselves to help customers get the best value from their legacy systems and open up the opportunities that exist with open systems.' This is in line with Unisys' new image as a service company, which has come about as a result of new chairman, president and chief executive, Larry Weinbach, describing the Unisys brand as being 'tarnished'. Mr Kucia said this was because of the company's poor financial performance and marketplace execution in recent years. 'But it was not tarnished enough that we couldn't resurrect Unisys,' he said. To do this, the company is trying to reposition itself away from its old mainframe heritage, so it can be recognised as a service company. In order to change its image, Unisys has launched a new television and print advertising campaign, on which they estimate they will spend US$20 million in this quarter. Mr Kucia said the company expected that by the end of this year 70 per cent of revenue would be technology-based. However, this did not mean Unisys has stopped developing new hardware altogether. Mr Kucia said it had simply decided to focus on certain areas. For instance, Unisys had stopped making its own PCs and laptops. But Mr Kucia said it would continue to invest in certain proprietary technologies to keep customers happy. An example of this was the CMP architecture.