NEXT weekend, London-based designer Rasshied Din will, under the banner Competitive Edge, address members of the design community on aspects of the industry he has worked in for 20 years.
The Pakistani-British designer has been invited by the British Council in Hong Kong to participate in the Designing, Shopping and Eating series of seminars which runs from November 6. The Design segment will come partly in the form of an exhibition called Look Inside, which has toured Milan and Brazil.
And Din's contribution, apart from reviewing the portfolios of local design students, is also to deliver a talk that will be an insight into British design in packaging - of food, clothes and music.
This is one of the subjects with which the award-winning designer is intimately acquainted.
From his offices/studio in one of those parts of London that are seen as dodgy by most but increasingly sought-after by trendy-heads, Din has overseen projects as diverse as a shop for the impossibly edgy Red or Dead fashion label, parts of Harrods in London, high-gloss interiors for German brand Escada and the biggest plume in his corporate-creative cap, the Princess Diana Museum at Althorp.
The Althorp project was a milestone, he said, seated comfortably in one of the aqua-coloured velvet chairs encircling a thick glass table in his office's conference room.