THE Unit Trust Selector Service, recently launched by Lloyds Pacific, relies on analysis from Standard and Poor's Fund Research to narrow the global search for the best unit trust for investors. Lloyds can select a fund from its recommended list of the top 40 unit trusts or buy units in a specified fund at the client's request on an 'execution-only' basis. The minimum initial investment in the Selector Service is US$20,000, with a minimum of $5,000 in any single fund and $650 for subsequent investments. Lloyds relies on rebated commissions to pay for the service, meaning the client pays no more than by investing directly in the trusts. The regional marketing director for Lloyds Bank in Asia, Barry Lea, said the service was the result of customer feedback. 'We have a discretionary Private Unit Trust Management service, but we found many Asian-based investors wanted to participate in the choice of their unit trusts,' he said. 'With the Selector Service, we present them with the information and they are the decision-makers. 'There are thousands of unit trusts available around the world. This is basically to help the client choose a unit trust. We narrow it down to a list of about 40 which we think are the best in their various sectors and geographic areas.' As part of this matching process, Lloyds meets clients to find out their needs. 'We prepare a complete profile of the investor and which particular sector they are most interested in,' he said. 'For example, if a client is interested in Europe, we will narrow it down to, say, two or three funds best suited to all the requirements.' The Selector Service has been marketed to Lloyds' existing clients in Hong Kong and Singapore, but the bank is now aiming for a wider reach. Lloyds saw a demand for the execution-only service among clients who had read or heard about a particular fund or funds but lacked the know-how or time to invest directly. 'Generally, most people would not know how to invest in, let's say, a US mutual fund, ' Mr Lea said. 'We will do our best to invest in it for them.'