I DON'T like the word artist. My art is no higher level of expression than sitting here and talking or dancing,'' said film-maker Chris Doyle. As an ''artist'' making his debut, he is stuck with the tag whether he likes it or not. Doyle's photo collages, entitled First Book of Books and on display at Chapters restaurant, have a movement and life to them defying the label he spurns. Doyle's humorous and often cutting insight is his work's most prevalent characteristic. While First Book of Books is overall whimsical and fantastic, the raunchy and intellectual are not overlooked. ''I've always loved books,'' said Doyle. ''I wanted to explore what they mean to me and the ideas came out in collage. I'm extremely happy to continue with the theme.'' Doyle turned to the fine arts as a way to express his inner workings, conscious or otherwise. Four years ago, stranded in France and no film work forthcoming, Doyle began appropriating images in order to make them his own. ''This business, it eats people up and spits them out. I had no control over my life and my time. And making a film is not you. There is no question in my mind that a film is a group effort. Without the support of others it is no good. ''I wanted to reassert my personality. I wanted the art to be mine and have control over it.'' Knowing light, colour and composition would play an important role, Doyle let the environs of Paris provide inspiration. He also found himself shying away from more traditional methods of fine art. ''All photography I've known is so realistic. I find it dead. I guess that's why I started doing theatre and then got into moving images in film,'' he said. ''I began cutting up magazines and playing with them.'' Pasting the images together, he then colour-Xeroxed the collage, often amplifying or changing the colours. His first series focused on the ocean and was entitled My Seas. The works were featured with text he wrote in the Hongkong-based but now defunct In magazine. His work has also been published in Esquire Hongkong, Marie Claire and Crossover. After the Chapters exhibition, Doyle will show a series entitled Why Sharks Won't Eat Lawyers at Le Jardin restaurant. This series is as hard-hitting as the title. A biting social commentary of the times, Doyle uses text and image in jolting juxtaposition. Next year, the prominent Taiwanese bookshop-cum-restaurant Eslite will include his work in a book, video and exhibition for its fifth anniversary celebration, and the Taiwanese People magazine has commissioned him to do thematic pieces for forthcoming issues on a regular basis. While Doyle initially used the artform as a means of asserting himself, he turned to the work whenever time allowed. Although he calls his early work ''mediocre'', he believes time and experience have allowed him to work more effectively and naturally. ''I am more confident with my stuff. When you have the techniques down and the conceptual aspect is secondary to the expressive aspects of the work, then you know more of yourself is in there. It feels OK,'' he said. ''You know the famous saying: 'Art is what artists do.' Well, I don't aspire to be an artist, but I need to do these. I am what I do,'' he said with a laugh. First Book of Books opens at Lan Kwai Fong restaurant Chapters on Wednesday at 6 pm.