A fictional family, the Wongs, helped to tell the Hong Kong Housing Authority story in its colourful, photo- packed annual report.
The report earned the authority a bronze medal in the non-profit and charitable organisations category.
The authority wanted its core values - 'the three Cs' - to be caring, customer-focused and committed to shine through, Jennifer Mak, director of corporate services, said.
'For the first time, we used the idea of a family, the Wongs, to highlight these three core values in a pictorial story which is carried throughout the report,' Ms Mak said.
'Their story starts from before they become one of our tenants, and shows their experiences and daily life after they have moved in, how they become involved in some of our tenant-management activities, such as joining one of the estate management advisory committees, where they have an opportunity as a tenant to play a part in the management of the estate in which they live.' Although the pictorial concept uses a fictional family, it seeks to highlight the experiences of real people.
Ms Mak said the report attempted to reflect the 'human aspects' of the authority's work.
'We wanted the design to contain more photographs and less words,' she said. 'As such, there are a total of 245 photographs.
