PRESIDENT Lee Teng-hui has launched an impressive effort to reform the Kuomintang but many analysts think his 'dictatorial' style of governance is part of the problem. Mr Lee, 76, also KMT chairman, has taken advantage of the campaign trail to publicise a new-look KMT's ideology and image. On his round-the-island trip to drum up support for KMT candidates, the President said the 104-year-old party was a 'moderate, middle-of-the-road, and reformist party'. During his campaign appearances on Friday, he emphasised that the KMT had not only built economic prosperity but developed democracy and won global recognition for Taiwan. He also coined the slogan 'be a new Taiwanese', seen as a bid to bury the differences between locally born Taiwanese and 'mainlanders', or Taiwanese born on the mainland. 'We must become worthy new Taiwanese of the 21st century and not be obsessed with the pathos of the past,' he said. 'Pathos' is a code word in Taiwan for the sense of suppression suffered by native Taiwanese at the hands of mainlanders. But analysts doubt whether genuine reform is possible given Mr Lee's personal ambitions and factionalism in the party. At a campaign rally for KMT candidate for Kaohsiung Wu Den-yih, Mr Lee stressed that 'the spirit of party unity is above all else'. Yet he is widely criticised for seconding members of his Mainstream Faction for senior official appointments. Taipei pundits have repeatedly lampooned Mr Lee's rivalry with popular Taiwan Governor James Soong Cu-yu, who is seen as a potential presidential candidate for 2000. And the President's relationship with mayoral victor Ma Ying-jeou is described as cool at best. A former KMT official said: 'Taipei is abuzz with speculation Lee may run for a third term, particularly when he feels threatened by rising stars such as Soong and Ma.'