While the property sector searches for the tricks behind Sino Group's encouraging property sales, company executive director Robert Lee says 'it's mostly luck'. Since taking charge of Sino's sales department 1.5 years ago, 48-year-old Mr Lee has helped the group dispose of at least 12 residential projects, involving thousands of flats. They include Grand Palisades in Tai Po in August last year - the first project he handled - and the recent sale of Island Harbourview in the phase-one property development at Olympic Station in Tai Kok Tsui. The series of disposals generated tens of billion dollars in revenue for Sino Group, including Sino Land Co and the Ng family, headed by group chairman Robert Ng Chee Siong. 'I am so lucky as the projects I handled are well located and high quality,' he said. Despite saying the projects sell themselves, Mr Lee said the positive market sentiment also helped sales. Most of them were sold before the market drop last year, and analysts said Mr Lee played an active role in the process. 'He realised Sino's financial situation and reckoned a rapid-fire disposal of projects was the only option to reap quick cash to lower gearing,' G.K. Goh Securities Roger Luk said. Mr Lee persuaded his employers to dump developments at low prices, heading off sales by property rivals, Mr Luk said. There are some suggestions that the rush in property sales last year was not related to management strategy, but was due to the company being forced by its principal bankers to improve its financial health. No matter what the reasons, the successful sales helped the debt-ridden property group to pass through its most difficult period amid the credit crunch and property correction. It also helped Mr Lee make his name in the property industry in a short period. Working in Sino was challenging despite facing mounting pressure, he said. 'Everyone knows the sales result and nothing can be hidden,' he said. Before joining Sino, Mr Lee worked in Deacons Graham & James Lawyers & Notaries for 18 years after finishing his studies in London. He retired from his post as senior partner in 1995, which was part of his life plan. 'Before I started my work, I had decided to take a year off to catch up with my life at I was 45 years old,' he said. Mr Lee said that he was a long-term planner and most of his dreams already were fulfilled. At the age of 15, when Mr Lee was a part-time drummer in a band, he dreamed of buying a Rolls Royce by the time he was 40 years old, and he succeeded. 'I also had planned to get married at that age, and I did,' he said. But his one-year retirement plan at 45 was only partially fulfilled. After spending seven months travelling around the world, Mr Ng, a former Deacons client, invited him to join Sino. 'I decided to join Sino as it was a dynamic company. Our chairman came to Hong Kong 22 years ago without anything, but now his company is one of the top five property developers in Hong Kong,' Mr Lee said. Before taking charge of the sales department, Mr Lee joined Sino's investment and finance division for a year. The year's experience in the finance department gave him an overview of Sino's operation, helping him to set marketing strategy for the projects. With 1.5 years of experience in marketing, Mr Lee said listening to the market and noticing the change in social habits were the tips to reaping good result. About 10 years ago, developers focused on providing health-club facilities as people were concerned with physical well-being, but as working pressures have grown, buyers were seeking relaxation-oriented facilities such as wine bars, he said. Mr Lee said there were still a lot of things in the property market for him to learn because the market changed every day. 'What I got exceeds my expectations in terms of satisfaction,' he said.