Rivalry among Hong Kong's mobile networks continues to heat up with Hutchison and Sunday yesterday making new moves to attract and retain customers who may be tempted to switch providers at the end of this month.
March 1 marks the start of mobile-number portability (MNP), which allows cellular users to change service providers yet retain their personal phone number.
Hutchison said it would match any service plan offered by any network in the SAR.
'Customers can choose from the most favourable basic monthly plans from the 40 or more different ones offered by Hong Kong network operators,' it said.
Sunday, which is a PCS network operator, launched a high-profile advertising campaign aimed at educating customers of the change in the market. It hopes to be a significant beneficiary as people swap networks more freely.
Research carried out on behalf of Sunday showed 49 per cent of people would be interested in moving, managing director Craig Ehrlich said.
Sunday chairman Richard Siemens said MNP would mean all the networks being placed on an equal footing as customers moved to get better prices and service.