TVBI, the international sales arm of Television Broadcasts (TVB), is planning a major expansion later this year.
Not only is Hongkong's most successful media organisation planning to maximise production facilities in Taiwan and China, it also intends to distribute its vast library of dramas, comedies and chat shows around the region via satellite.
And that depends on whether or not it can cut a much-touted deal to co-produce a subscription channel with five-channel satellite network Star TV.
According to TVBI general manager Mr Fung Shing-kwong, the Television Broadcasts network is determined to be in a position to distribute its library to the 40-plus soon-to-be-legalised cable TV systems in Taiwan.
''Whatever happens, we are planning to launch a general entertainment Mandarin language package, which will be regionally delivered by satellite, maybe within a few months,'' he said.
Tentatively tagged The TVB Superstation, the satellite channel should emerge towards the end of the year with 50 per cent of its programming dubbed and sourced directly from the TVB library and 50 per cent repackaged in various ways to heighten local appeal.