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McDonald's

Party launched for flagship Big Mac

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SCMP Reporter

PITTSBURGH: About 14 billion Big Macs have been flipped, bagged and consumed at McDonald's restaurants since a franchisee in the Pittsburgh area invented it in 1968.

To mark the Big Mac's place in fast-food history, McDonald's is launching an international celebration of its flagship burger.

The burger bash starts on May 4 in Pittsburgh where the mayor will proclaim the city of steel ''Big Mac City'' for a day.

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However, Pittsburgh technically is not the Big Mac's birthplace.

That honour goes to Uniontown, Pennsylvania, where a McDonald's franchise owner introduced his original version of the double-deck hamburger in 1967 as an experiment to lure adult customers.

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After sales of the burger took off, he introduced it at three other restaurants in the Pittsburgh area.

The corporate executives spotted a money-maker, refined the burger, got product approval from founder Ray Kroc - he was glad it lacked tomatoes, which he didn't care for - and unveiled it in 1968.

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