A CHINESE firm is making a bold bid to provide the huge stadium video screens at the 1996 Olympics Games in Atlanta. Central China Displays Laboratories (CCDL) hope to beat established giants such as Sony to win the lucrative contract for the Games. Representatives from the Zhengzhou firm are planning to fly to the United States soon for talks with Olympics' organisers. Spokesman Mr Eamon Egan, an executive of Payet Enterprises, the Hongkong agency which represents the firm's interests outside China, said: ''The company is definitely pitching for the contract. ''The Chinese are proud of this product. It is a high standard and is around half the price of the more established Japanese competition.'' Negotiations are at an early stage. The Olympics organisers' technical services committee has forwarded material about CCDL to its purchasing department. Discussions will soon be held with interested parties and a formal list of bidders drawn up. Mr Egan said CCDL had made preliminary contact with the technical services director, Mr Nick Lundhild. ''I expect things will move swiftly,'' Mr Egan said. ''I am hopeful CCDL will make it to the formal bidding process.'' The company supplied the scoreboard for the 11th Asian Games at the Beijing Workers' Stadium in 1990. Scientists have also developed a range of video screens for different sizes of events. Mr Egan added: ''When you are dealing with the Olympics, political situations come into play. ''For instance, technology from different countries is encouraged. ''There's a good argument to be made for this type of technology in addition to some of the established Japanese versions. ''And with the Beijing bid to host the 2000 Olympics, I'm sure something like this will be very much on people's minds.''