Danish carrier Maersk Line will be able to thrive when the maritime industry in the United States is deregulated, managing director Ulrik Brandt says. The company's foresight, financial stability, information systems and processes, cost control and client relationships would pull it through, he said. 'Maersk Line has successfully operated in various deregulated trades,' Mr Brandt told Maersk customers during a recent US maritime reform presentation. The carrier, the shipping arm of AP Moller, viewed deregulation as an opportunity to provide tailor-made transport services to customers, he said. Mr Brandt said that the deregulation should be viewed as a process and not an event. Maersk would endeavour to further enhance customer partnerships that would last well into the next millennium, he said. Soeren Houman, vice-president of Pacific Services for Maersk Asia Line management in Singapore, spoke about the final details of the Ocean Shipping Reform Act, which became available on March 1. The act is to take effect on May 1. Mr Houman urged service contract customers to take action quickly to ensure the framework of their contracts was in place before the act was implemented.