Advertisement

OU programme focuses on business in Greater China

Reading Time:2 minutes
Why you can trust SCMP

The Open University of Hong Kong (OU) is the SAR's largest MBA provider - and also it's most flexible.

Advertisement

'We have two MBA programmes - one in Chinese and one in English,' Dr Alan Au Kai-ming, assistant professor and marketing strand leader of OU's School of Business and Administration, said.

'In terms of demographics, entry requirements are the same. We are looking for students with a business background and at least two years of managerial experience.' The major difference between the two programmes was on content rather than language, he said.

'For the Chinese MBA, the focus is on the Greater China region, which means the applications we will be looking at are China, Taiwan and Hong Kong,' Dr Au said.

'Because we are talking about an MBA focusing on this region, we would have to teach the programme in Chinese.' Although the programme concentrated on Greater China, Dr Au was quick to add that the programme's content was 'still based on the modern management framework'.

Advertisement

Students of both programmes have to do 60 credits, of which 10 - or one course - is compulsory in strategy. The other 50 credits are electives, which allow students to choose from such subjects as finance, human resources and international marketing.

'In the English programme, there is a very distinctive course that not many universities in Hong Kong offer, which is called creative management,' Dr Au said. 'It examines the management of innovation, which is quite relevant to Hong Kong because it deals with how we can manage innovation within an organisation.' Another course is Strategic Issues for Management in the Asia-Pacific region. Focusing on the issues influencing the region, it helps participants develop an awareness of the impact of what is shaping the global business environment.

Advertisement