THE Jiang leadership has waged a quasi-Maoist campaign to raise 'ideological consciousness' of cadres and 'awareness of the overall requirements' in Beijing. In a People's Daily commentary, Ren Zhongping played up President Jiang Zemin's instructions on 'talking more about politics' or ensuring that every policy serves the interests of the party leadership with Mr Jiang as its core. It followed campaigns organised by party units to promote Mr Jiang's teachings on the 'three emphases' - putting stress on studying the Marxist canon, 'talking more about politics' and raising the level of Marxist righteousness. The newspaper railed against 'departmental selfishness and regional protectionism', a reference to officials who refused to toe the central line. The commentary urged cadres to learn from Mr Jiang's ability to 'look at economic matters from a political angle, and look at the world through a Marxist angle'. 'There are quite a few cadres who don't know what the overall situation is, and who don't even know what politics is,' it said. Political analysts said Ren Zhongping, a collective pen-name used by the Communist Party Central Committee, had espoused remarkably conservative views. Mr Jiang had, in 1995 and 1996, temporarily mothballed his 'talk more about politics' slogan after a spate of criticism that his 'politics first' argument would hurt economic development, the analysts said. However, Ren's advocacy of 'looking at economics through a political lens' amounted to a restoration of Maoist norms.