Dining out plays a big part in James Kung's work as a banker. The chairman of Chekiang First Bank says entertaining is part of the job, so he pays great attention to what he eats. And as chairman of the Hong Kong Digestive Foundation, Dr Kung's main aim is to educate the public on the prevention of digestive diseases. The non-profit making organisation, staffed by a team of professionals, was founded in 1997. Statistics reveal colo-rectal cancer is on the increase, while rising levels of stomach cancer, the second most common cancer in Hong Kong, is thought to be related to digestive problems. 'Lots of people go and see a doctor for the flu but they never pay enough attention to stomach discomforts,' said Dr Kung. 'Many people here suffer from gastro-intestinal diseases but are completely unaware of it until it is too late.' Dr Kung also has wider ambitions. 'We hope to liaise with China and international organisations and share our knowledge on this subject,' he said. The foundation recently hosted a ceremony attended by a host of heavyweights in the medical profession, including Dr Leong Che-hung, Professor S. K. Lam, Dr Kathleen So, Annie Wong and Dr Yuen Hon. Dr Kung is also treasurer of the Hong Kong Liver Foundation and takes an active role in the Aids Trust Fund. 'Being a banker, people often ask me why I get involved with medical charities. I tell them that to do something good you don't have to be limited to your own trade,' he said.