MALCOLM Forbes Junior, the billionaire editor-in-chief of US business magazine Forbes, is trying to sell his capitalist bible in China.
The Chinese-language Forbes Zibenjia already sells 35,000 copies without access to the China market, he says, adding that every time a business is started in China it increases people's control over their own lives.
Mr Forbes and his publisher Caspar Weinberger, Secretary for Defence under former President Ronald Reagan, zipped through Hongkong yesterday via private jet on a five-day trip taking in Singapore, Malaysia plus the 30-hour flight from New York.
Both the magazine and the Forbes clan have long been capitalist and proud of it - even when capitalism was out of fashion.
Mr Weinberger's tie yesterday carried the words ''capitalist tool'' - a favourite slogan of the magazine.
With 1.2 billion potential capitalists, China is obviously at the forefront of Mr Forbes' mind, although he says that the shaky rule of law still holds back progress, as it has for most of the past 4,000 years.
''They need some rules of the game, what you can and can't do,'' he says.