Advertisement
CTI grovels after leggy ads go step too far
3-MIN READ3-MIN
What do you get when you cross a seductive woman, a bunch of angry feminists and the devil? City Telecom's (CTI) ad campaign.
CTI is grovelling for forgiveness in the wake of a piggy advert that raised female hackles and male, um, eyebrows.
It appeared in leading newspapers late last month, displaying a woman's bare legs, slightly parted.
Advertisement
'Come on up', said the slogan below.
Guess what? HK's feminists were not pleased.
Advertisement
Angry women's groups rejected as inadequate a verbal sorry-about-that from the company's chairman. Nor were they impressed by a follow-up newspaper ad in which the woman's legs were crossed.
Hence the 'Public Apology' fliers now appearing in customer mailboxes.
Advertisement
Select Voice
Select Speed
1.00x