Rapid growth in electronic commerce will aid Asia's economic recovery, according to a European Internet solutions provider. Claus Mueller, chief executive and chairman of German-based Netlife Internet Consulting, said Asia was the most interesting e-commerce environment in the medium to long term. He said e-commerce traders were only just beginning to explore the Asian market, but would exploit it over the next few years when revenues were set to sky-rocket. Mr Mueller was in Hong Kong to announce a joint venture between Netlife, service provider Sun Microsystems, software provider Intershop Communications and local IT solution provider Topsoft, which will deliver one-stop e-commerce solutions to the SAR. Topsoft - which plans to list in the SAR next month - will provide technical back-up and local support for e-business software and connected transactions. 'With the new partnership . . . we will provide our clients with end-to-end e-commerce solutions, to maximise our clients' market competitiveness,' said Topsoft general manager Cheung Chun-hing. Mr Mueller said that it was important to use one-to-one marketing to build up information on customers, which would enable the greatest number of services to be provided. Service advantages were beating product advantages in the electronic market place, he said. It would be difficult therefore for the competition to capture customers if they were offered exactly what they wanted, he said. 'The bottom line is the management of the customer and to exploit total customer knowledge,' Mr Mueller said.