Reporters are boycotting a top soccer team after a row over whether its sponsors should be included in the club name. Shenyang's post-match press conference after an important cup match on Sunday was devoid of journalists. The team in the Liaoning provincial capital, which plays in the top division of the professional league, has three corporate sponsors, making its full name Shenyang Huachen Jinke Haishi. The local newspapers refused to use the name, which they regard as too long and complicated, unless the club paid them, the Beijing Morning News reported. They argued the name could be expanded to include many companies and want to follow the example of European reporters who use only single names of teams. The reporters have accused the club of instigating fans to insult them and put up posters attacking them. Last month, a reporter for an evening newspaper was thrown out of Shenyang's stadium, prompting the journalists to hold a meeting at which they decided to boycott the team and demand a public apology for their colleague's expulsion. The China Football Association, asked to adjudicate, criticised the club for expelling the reporter, but said journalists should use the club's full name. Other attempts to mediate failed and the reporters went ahead with their boycott. Shenyang lost 3-1 to Yunnan Hill of the Red Pagoda, sponsored by the country's biggest tobacco company. All the clubs in the two-division league, including one belonging to the army, have corporate sponsors whose money helps pay the players' wages. In exchange, the sponsors demand that clubs use their name in all official dealings. The team in Chengdu, Sichuan province, is sponsored by two competing liquor companies, Quanxing and Langjiu.