As if invigorated by an intensive aroma of caffeine, a new-found energy has been injected into the Asian Professional Golfers' Association.
Sparking the waves of optimism was last week's announcement of a far-reaching sponsorship deal with Davidoff Cafe.
As well as providing financial support to the Asian PGA Tour, the title sponsorship will drive the association's Tee-Off 2000 campaign, aimed at building the prestige and boosting the prize-money of the renamed Davidoff Tour.
With Asian PGA members beginning to flex their muscles on the golf courses of the world, the accord could not be more timely.
Ramlan Harun, executive director of the Asian PGA, said: 'The Asian PGA was formed to provide professional golfers with a framework to develop their talent and pursue their careers. The backing from Davidoff, linked with our ambitious plans for the year 2000, will help to take this to a new level.
'The Asian PGA has grown steadily in the past five years, with the majority of national Opens now under the one umbrella, and the dawning of the 21st century represents an appropriate time to expand further.' Like Swiss watchmaker Omega, its predecessor as Tour title sponsor, Davidoff has identified a synergy between its product and followers of professional golf in Asia.