Former Beijing student leader Chai Ling knows how to commemorate the deaths a decade ago today - by using them as an opportunity to get publicity for her American software firm.
Ms Chai's publicist - yes, the former student leader has a publicist - has been reminding the world that Ms Chai's job prior to being smuggled out of China to the United States was 'leading thousands of students against a communist government more ruthless than Microsoft'.
She also suggested that June 4 would be a good opportunity to write about Ms Chai's Internet start-up which runs a site called jenzabar.com.
'Ling is a dynamic personality who has found many similarities between running a revolution and an Internet start up,' journalists have been told.
'Ling used the techniques and charisma of a true revolutionary to impress the CEOs of Reebok, WebTV/Microsoft and Bain to back Jenzabar.' Those who have seen the documentary The Gate of Heavenly Peace will remember that Ms Chai's 'techniques' included the belief that for the students to succeed there would have to be bloodshed, but as a leader it would be highly inappropriate for that blood to be her own.
Legislator David Li Kwok-po and his innumerable and prominent family members were out in force at the Foreign Correspondents' Club on Tuesday for a book launch - not surprisingly, as the book is all about them.