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China Rich presents $517m New Media bid

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Peggy Sito

Listed construction concern China Rich Holdings has announced a $517.8 million bid for privately held Hong Kong-based telecommunications and Internet firm New Media, topping a rival offer.

China Rich Holdings' bid came after listed country-club operator Essential Enterprises offered to acquire stock from New Media shareholders, which could provide a back-door listing opportunity for New Media.

China Rich's offer is about $11 million higher than Essential's bid.

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China Rich said it had signed a non-binding memorandum with New Media, which expired last week, and was preparing a draft formal agreement with a number of key New Media shareholders, which own about 40 per cent of the firm.

Shareholders include chairman Robert Cheney, William Au-yang, Victor Lee Shui-kwai and Ronald Cheng. Mr Cheng is the brother-in-law of China Rich chairman Robert Yip.

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China Rich said once a draft formal agreement was signed, a voluntary offer of $517.8 million or $232.5 per share would be made to New Media shareholders.

Mr Yip said $190 million of the bid would be paid with cash and the remainder through the issue of new China Rich shares and convertible bonds.

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