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Pricing strategy the perfect way to stem piracy

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Why you can trust SCMP
SCMP Reporter

Despite knowing that piracy is not good, we still buy pirated products because they are much more affordable than the genuine article.

Recently, a few over-zealous legislators have been lobbying against pirated goods.

This is unreasonable and unacceptable as Hong Kong is a free market where consumers have the right to buy what they like.

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So, combatting piracy through legislation will bring about undesirable consequences.

I don't understand why retailers don't slash the price of the genuine goods to compete with the illegal ones.

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Once the difference in price of such goods is reduced, consumers will buy the genuine ones for their higher quality and guarantees, hence stemming piracy.

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