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Inflexible business practices

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Why you can trust SCMP

I refer to the letter from Rosanna Hon, Marketing Director, of Nike Hong Kong headlined, 'Action on sale items policy', which appeared in the South China Morning Post, on July 27.

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The letter implies that there was some confusion on my part when I made my purchase.

On the contrary, I was aware after I made my purchase that there was no exchange for sale items.

However I bought the wrong size in error and I mistakenly assumed that in the interests of customer satisfaction Nike would allow me to wear a shirt that actually fits.

I question whether rigidly adhering to a policy to the detriment of sales and goodwill is sound business practice.

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I suggest Nike learns from retailers such as Giordano and Bossini who do their utmost to assist customers whether an item is in a sale or not.

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