THE travel industry is starting to target Hong Kong's gay community as the holiday business hones in on the 'pink dollar'.
Getaway packages and airline discounts are on offer to gay couples as the industry seeks to embrace a cash-rich sector of the community that is shedding its traditional taboos.
One agency, as well as offering family and business holidays, is now touting specially designed holidays for gay and lesbian couples.
Concorde Travel has gay staff on hand to advise clients and is advertising an all-gay cruise to Alaska on board the Norwegian Dynasty, which sets sail from Vancouver on August 31.
'Ten years ago, there would only be the odd inquiry from gay and lesbian clients. That's changed now,' managing director Graham Elson said.
Some traditional reserve remained however, he said, and some people were reluctant to have their names on the mailing list of a travel agent offering gay-friendly trips.
Airline Ansett Australia has joined in on the act by launching the 'Rainbow Club' specifically for gay and lesbian fliers.
