COMPAGNIE Generale Maritime-Asia (CGM) has created seven subsidiaries with autonomy in management operations. The spin-off, which became effective on May 1, is a result of CGM's recent decision to reconcile the technical, functional and operational aspects of the organisation through smaller entities. Mr Eric Giuily, president of CGM, said the distribution of CGM operational activities would help achieve better results, improve productivity, and provide more responsibilities and motivation to the management of the new subsidiaries. ''The managers of the subsidiary can thus place more emphasis on managing, planning, co-ordinating and propelling,'' he said. ''Indeed, the spin-off has already produced some really significant results, such as a change in mentality, new management methods and a fresh approach to problems.'' This will also separate the job functions of the ship owner and the agent, as well as ease the search for partners. The subsidiary in Asia, CGM Orient, is responsible of the whole region from Japan to Bangladesh. The regional office in Singapore covers a full network of agents, and has owner's representatives in Hongkong, Tokyo, Ho Chi Minh City and Hanoi. CGM Orient now handles the entire operations of two maritime services, North Europe/Asia and Mediterranean/Asia. Vessels, containers and premises will be leased from the parent company. Within the Tonnage Sharing Agreement group, CGM Orient markets space in nine vessels on the North Europe service, and eight on the Mediterranean service. In spite of a difficult and competitive trade, Mr Gerard Maupome, director of CGM Asia, is optimistic on Westbound trade. He said: ''We have achieved very good utilisation rates, over 90 per cent, since we started our services to North Europe. As for the Mediterranean service, we have significantly improved our utilisation rate, reaching 80 per cent, after a difficult startin 1992.''