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CABLE's new deal means 128 live Serie A games this season

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As action moves into gear across Europe so CABLE Sport's schedules become ever more bloated with football.

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The Premiership is in full swing now but this week sees the big kick-off in Italy.

CABLE have beefed up their Serie A package this time with a new three-year contract that means there will be four live matches most weeks.

In previous seasons Italian games were only shown live here if they did not clash with Premiership ones. This campaign, CABLE are increasing the viewers' options by using an alternate channel.

This has happened before in the event of FA Cup ties with clashing kick-off times. From now on it will be a regular thing for the Youth Music Channel (Channel 5) to be given over to football from 9pm to 6am each night.

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The new arrangement will allow the showing of live Italian games simultaneously with Premiership ones, which will continue to be the main attraction on CABLE's Channel 6.

Those two channels will be renamed Sports Channel 1 (formerly Channel 6) and Sports Channel 2 (formerly Channel 5).

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