McSnoopy fever failed to take off yesterday, a year after it caused near-riots and long queues across the SAR.
McDonald's reintroduced the promotional campaign but sales of the models were slow.
Modest queues were reported on the first day of the month-long drive.
Just 30 people queued quietly outside the Quarry Bay branch as the figures went on sale for $6 each for every $15 spent. All secured their Snoopys within 10 minutes of the promotion's start.
Communications manager for McDonald's Mayee Tang denied the slow start to the campaign meant that interest had faded.
She said the lower turnout was due to an improved distribution method under which four new figures are released each Monday and Friday.
Last year's chaos was sparked by the release of a new Snoopy figure wearing a different national costume every day.