Shop-from-home service AdMart is facing legal action over sticky labels on its cans of Coca-Cola - the retailer's third embarrassment in a week.
Company chiefs could find themselves punished for breaching labelling laws over use-by dates stuck on hundreds of thousands of cans.
The complaint, by the Health Department, is understood to concern the fact that Coke sold by AdMart has Malaysian-language labels on the cans.
Stickers in Chinese have been put on top for sale to the Hong Kong market, but they are believed to be legally insufficient.
A department source said the case was destined for the courts, although it could be months until the matter was heard. He said the maximum penalty was a $50,000 fine and six months' jail.
But AdMart president Wilson Chu Bun said yesterday: 'It's not a problem,' adding that the department had not ordered AdMart to stop selling the Coke and the company was working on ways to improve its labelling.