The Chinese University of Hong Kong (CUHK) plans to launch a masters degree in New Media next year, combining advanced telecommunications technology with journalism, advertising and public relations. The degree, which will incorporate both research and professional training, will be targeted at media workers and include Internet journalism, the impact of information technology on society, applied research, and new media production. Director of the university's School of Journalism and Communication, Professor Paul Lee Siu-nam, said the advent of the Internet was encouraging a growing number of media workers to seek out IT knowledge to meet the changing needs of their profession. 'The latest developments of cyber me dia can boost e-commerce and have a strong influence on the form and structure of media organisations, apart from providing an information database,' Professor Lee said. Media organisations could expect a new form of Internet journalism which would change the content of news materials online. 'Journalism will no longer be separated into print and broadcast media, but combine text, audio and video elements into a new form of cyber media,' he said. Internet journalism was not only about putting all materials directly online, but presenting them in a more precise and concise way for readers, Professor Lee said. The school admitted 30 students from among 164 applicants to another new masters programme in journalism this year.