It is looming as one of the greatest ironies of what is set to be the most commercial presidential election in US history - the poor have rarely been given such attention.
From the 'compassionate conservatism' of Republican favourite George W. Bush to last week's pledge to end child poverty from Democrat contender Bill Bradley, the poor are being given more political consideration than at any time in the last 30 years.
Welfare reform, a healthy budget surplus and the benefits of the country's longest peacetime period of economic growth - low unemployment and stable inflation - are allowing contenders the relative political freedom to talk tough on poverty.
At the recent Iowa straw poll, Republican candidates, who not long ago would have been sneering about welfare abuse - a hangover of the Reagan years - were all talking about the underbelly of newly wealthy America.
Certainly the evidence is undeniable, with homelessness and child poverty lingering problems in most big cities. Vast areas lack many amenities as the boom concentrates wealth in marketable districts.
In New York, the latest statistics suggest poverty among the elderly is at near-record levels.