The Hong Kong Cancer Fund launched its 'Be Breast Aware' campaign with an event at Pacific Place. Celebrities and socialites were invited to endorse the campaign by adding three fingerprints to a 'Wall of Fame'. The campaign's pink three-fingerprint logo is a call to women to practise breast self-examination. Breast cancer is the most common form of cancer among Hong Kong women and is forecast to rise 25 per cent in 10 years. This month is International Breast Health Awareness month.