An advert that portrays women as shopaholics who rely on their husbands for money has been branded sexist by an academic and a women's group.
The advert, for provident fund provider Bank Consortium Trust Company, is displayed in MTR stations and newspapers. It depicts a 'cross-section' of the brains of a woman and a man.
The woman's brain is said to be preoccupied with, in descending order, shopping, family, love, desserts and fashion.
Men's obsessions are women, career, investments, cars and politics.
A Chinese University academic in the Department of Education, Administration and Policy, associate professor Choi Po-king, said: 'It's disgusting.
'When I brought it up with my students they all laughed, but probably only because they knew I was being critical. This just reinforces gender stereotypes.