The discrimination watchdog has sent a letter to a financial company accused of producing a sexist advertisement asking it to avoid publishing any further such adverts.
The Equal Opportunities Commission's action came as it was disclosed that a team of women had developed the advertisement at advertising agency J Walter Thompson, which is now considering withdrawing it.
The commission, which had received three complaints, said it did not have the power to take formal action against provident fund provider Bank Consortium Trust Company.
The advert, displayed in MTR stations and newspapers depicted a 'cross-section' of the brains of a woman and a man - the female mind is said to be preoccupied with, in descending order, shopping, family, love, desserts and fashion.
Men's obsessions were shown as women, career, investments, cars and politics.
The mind of an employee of the company is devoted just to the Mandatory Provident Fund.