Everyone knows about the extraordinary, record-breaking golfing exploits of Tiger Woods.
After six days in Taiwan, no-one should be in any doubt either that Woods' remarkable ability to dominate a golf tournament is matched only by his astonishing revenue-generating power.
Such is the stature of the man who has won nine times this year and banked more than US$6 million in prize money that he can virtually name his own price when it comes to negotiating appearance fees and endorsement deals.
With the hype and hoopla that constantly surrounds him, it has reached the stage that whenever and wherever Tiger Woods turns up to play it far transcends being simply a golf tournament.
And so it was at the ninth Johnnie Walker Classic at Taipei's Ta Shee Golf and Country Club where Woods spent as much time in the limelight off the course as he did on it.
It was not just because he was the defending champion that people were referring to the tournament as the Tiger Woods Classic.