Words such as 'commercial', 'market-oriented' and 'consumers' choice' are often associated with the media.
How important is money to the media? Is money the only factor that determines media content? Let us take a look at television and television advertisements.
Do you know how much the charge of a 30-second advertisement on TVB Jade during prime time is? The maximum charge is $15,000. With this money, you can buy 30,000 hamburgers ($5 each) to treat your whole class (40 people, each eating one hamburger per day) for two school years (excluding holidays).
Most television programmes are targeted at specific audiences and are aired at a specific time.
For example, in the morning, most of the programmes are targeted at housewives and children, and most of the advertise ments are for household products and toys. During prime time - 7 pm to 10 pm - advertisements are mainly for business products and household products, targeted at working adults, housewives and teenagers.
Secondly, let us look at how important money is in the content of Chinese television dramas.
