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Samuel Yeung

A Web site giving one-stop access to international (IDD) telephone-call providers is being introduced by e-Kong Group.

 Chief executive Derrick Bulawa said the site would give customers quick access to the price plans of participating IDD providers.

 Mr Bulawa said consumers could use a provider's IDD service immediately after registering with e-Kong.

 They will also be able to shift their accounts between service providers.

 Mr Bulawa said e-Kong hoped to line up 15 to 20 service providers initially.

 'Consumers can take advantage of the price plans instantly,' he said.

 In addition, customers would receive only one monthly bill no matter how many providers they use, he said.

 Users would not be charged by e-Kong which plans to derive revenue through a 25 to 30 per cent commission from IDD carriers.

 Mr Bulawa said the company was talking to 'many service providers' about participating, and had 'concrete agreements' with some.

 Some analysts doubted whether e-Kong could attract major players such as Cable & Wireless HKT and City Telecom HK to its Web site.

 'I don't think big players need a middle man to promote their services,' an analyst said.

 Mr Bulawa rejected the idea.

 'We expect the market penetration will be very significant,' he said.

 Mr Bulawa also said e-Kong planned to extend its one-stop Web site idea to insurance, broadband media and property.

 The company, formerly videocassette-maker Goldtron Holdings, was renamed to reflect its business transformation after it bought the IDD provider MagicTel in October.



IDD bargains offered at one-stop Web space