An Internet site offering what it claims is the most comprehensive Chinese-language information on pre-natal and baby care has been launched in the mainland. Yaolan, meaning cradle, is a company with registered capital of US$3 million, the majority of that from foreign investors. Its site carries 1,300 pages of information on pregnancy and children up to the age of six and it is planned to expand this to 5,000 pages by the end of next year. 'The number of Internet users in China is doubling every year,' Yaolan chief executive Jin Honglin said. 'The Internet is entering people's homes and offices and becoming part of their daily lives. They want specialised and comprehensive information.' The mainland will have about seven million Internet users by the end of this year, according to official figures. An estimated 78.5 per cent of Internet users are aged between 21 and 35. Advertising and e-commerce are due to begin on the Yaolan site by the end of the first quarter of next year. It covers maternal and child health, nutrition and IQ development, with material from mainland and foreign experts. Clients can talk to other users and make personalised Web pages. About 23 million babies are born in the mainland each year, most of them to one-child families. Investors in the new site include San Francisco-based Orchid Asia Partners, Bank of America, Tredegar Investments and BabyCare, a private company which has 20 per cent of the equity. BabyCare runs two stores in Beijing aimed at the same market as Yaolan, with education for mothers until their child is six and clubs where they can meet and support each other. Its products include educational toys, nutritional and food items and aids for mother and child. BabyCare chief executive Matthew Estes said three of the 10 biggest e-commerce sites in the world were children-related. 'Yaolan aims to be the No 1 player in e-commerce in China. We will build the clientele first and start e-commerce at the end of the first quarter next year,' he said. 'This will be the most comprehensive site for mother and child in the Chinese-speaking world.'