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On for young and old as media frenzies loom

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Why you can trust SCMP

A baby and a grandmother are guaranteed to capture the headlines in Britain in the first year of the new millennium, which could just see the legalisation of brothels opposite the nation's Parliament.

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Attention will focus on Downing Street as the Prime Minister Tony Blair and his wife Cherie are due to have a new addition to their family in May.

The baby will be the first born to a prime minister while in office for more than 100 years and has left the opposition Conservative Party spluttering at what many regard as a brilliant publicity coup.

Mr Blair has told the world that the news of a new child due to his wife when she will be 45 is better than winning an election and his virile image as a proud new father is likely to increase his public popularity.

The PM's spin doctor, Alistair Campbell, has promised there will be no exclusive photo deals concerning the new arrival.

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But few believe Downing Street's infamous publicity machine will not make the most of the opportunity to build on a image of a happy family at the centre of government.

Britain's oldest institution, the monarchy, is also set to make the most of its image as a family this year with the celebration of Queen Elizabeth the Queen Mother's 100th birthday.

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