An advert on the back of the New World First Bus fleet has raised concerns and hackles.
It's aim is to encourage advertisers to eschew the usual side panel space and place their promos on the back instead.
The postergirls in one offending ad are a pair of pre-teens, each equipped with a wide smile.
These are big girls, and a couple of readers told us they felt the ad poked fun at the stout.
'They're at that age when girls are getting really body conscious,' she said. 'Portraying these two very fat girls like this could do damage to the body images of girls in that 12 and 13 year old age bracket.' It doesn't help that beside the female likenesses are the words 'Mega Rear'.
Advertisers behind the campaign hasten to assure us this has nothing to do with the size of the models' posteriors.
