We always knew this would happen. It was simply a matter of time. Yes, Hello Kitty has at last drawn blood.
Oh sure, on the surface, she's all pink bows and whiskers. But tell that to this week's Kitty-violence victims - all seven of them.
No doubt their nightmares are a kaleidoscope of faces distorted with primal rage, shards of broken glass, and giant, fuzzy kittens.
Cat-astrophe struck on Thursday when elbowing crowds shattered a plate glass door during a mad rush for Korean costumed Hello Kitty and Dear Daniel dolls. Three people had to be taken to hospital.
And it's not like this was the first such cat fight.
On New Year's Day, a doctor and a truck driver exchanged blows when a scuffle broke out in the Hello Kitty queue.
In the wake of the violence, martial law was declared in McDonald's Land. These days, grim-faced guards keep watch over burger buyers.
