Mainland advertising network Media999 has signed an agreement with AdForce Asia to cope with increased ad traffic in the mainland.
The three-year deal with the on-line advertisement management and delivery services company is expected to give AdForce a strong, early position in the Internet advertising market in the mainland.
With this deal, AdForce will have access to popular Chinese Web sites and their increasing inventory of Internet advertising space.
Media999, run by Texas-based SoftMedia Consulting Group, would benefit from this relationship by having a more efficient way to serve ads, the company's management said.
Media999 had been using Spinbox Technology to deliver ads prior to the partnership with AdForce.
'Spinbox could not keep up with our growth. AdForce's technology is more powerful,' said Yip Wai-wan, chief executive of Media999.