An adorable little stuffed cat has been using its powers to transform traditionally sedate Singaporeans into ugly, marauding monsters.
Or something like that.
The emergency services were called out another 10 times overnight ahead of yesterday's Hello Kitty doll promotion by fast food chain McDonald's to deal with the latest batch of fighting, fainting and fracas.
It all started innocently.
McDonald's offered six-pair sets of Hello Kitty and Dear Daniel dolls, dressed in wedding garb, each week for six weeks for S$4.50 (HK$20) with Extra Value Meals.
But each Thursday for the past five weeks, queues outside McDonald's 113 outlets have been growing longer and turning uglier during the promotional sales.
This week's queues started forming as early as 5pm on Wednesday with up to 1,000 people waiting outside some outlets by the time the doors opened next morning.