There are many ingredients that go into the mix of conjuring a great golfing holiday destination.
An abundance of outstanding courses, affordable green fees and available tee-times are pre-requisites.
Throw in good weather, fine food, comfortable accommodation, warm hospitality and service with a smile and you can be sure you're on to a winner.
As droves of Hong Kong residents who celebrated Lunar New Year in Thailand will attest, the Land of Smiles boasts all the above, and a whole lot more.
It's little wonder, therefore, that the kingdom continues to increase its market share of tourist golfers - not only from Hong Kong and the rest of Asia, but also from around the globe.
It's not a situation that has been arrived at overnight, but one that has evolved since Thailand's frenzied golf course construction boom of the mid-1980s.
