SeaPower Resources International has teamed up with the Hong Kong Polytechnic University's computing department to develop a Web site to link frozen food suppliers overseas with wholesalers and retailers in the mainland and Southeast Asia.
SeaPower Resources, Hong Kong's largest cold-storage operator, would offer one-stop total supply chain solutions to suppliers through the site, eCHINAlogistics.com.
The firm is expecting the volume of its business to increase by five to 10-fold after the mainland's accession to the World Trade Organisation, which would allow unrestricted foreign imports of frozen food into the mainland.
'Hong Kong's frozen food trade is worth $5 billion to HK$6 billion a year alone,' executive director Norman Choi said.
'Just think of how big the market is for the whole of China.' SeaPower Resources has forged strategic alliances with four distribution centres in Tianjin, Shanghai and Guangzhou, which had a total storage capacity of more than 25,000 tonnes.
Executive director Shirley Choi Siu-lui said advanced talks were afoot with 10 other operators in the mainland, Singapore and Malaysia.