THE queue snaking around the ground floor at Pacific Place looked like the usual midday line-up outside Oliver's Super Sandwiches. In fact, the people in this queue were skipping lunch, preferring instead to take a wander through the luxury display flat which had been set up at centre stage. With the roof off, shoppers looking down from the upper floors of the shopping mall had a bird's eye view into what looked like a big doll's house. It was actually a full-scale example of the comfort people can expect from Swire Properties' Robinson Place development. And although it was simple necessity which prompted Swire to set up the display in Pacific Place, the queues waiting patiently to inspect the unit indicated a successful marketing move. According to group public affairs general manager Mr Nick Rhodes, it was an option Swire Properties may consider again. ''The planned twin-tower development is not complete so we were unable to set up a display unit there,'' said Mr Rhodes. ''Pacific Place, apart from being a Swire property, was accessible for potential buyers so it seemed the obvious choice for the display project. ''It doesn't matter how much literature we provide, people still like to see what their flat will look like.'' From a glance at the plans in the exhibition outside the Pacific Place mock-up, it will look like the perfect address, from the landscaped courtyard and grand entrance lobby with polished granite floors, to the Kenneth Ko interior design and Gianni Versace wall tiles. A walk through the unit, with carpets already showing signs of giving up under the tramp of hundreds of feet, revealed a neatly planned design, which made maximum advantage of space inside and views outside, and a demand for quality finishings. In the real thing, at 70 Robinson Road, the climate-controlled entrance hall, with polished granite floors and walls of Graniti Fiandre porcelain stone and marble, will feature full-height glass walls for a view of the garden and pool beyond. Rising 47 storeys above Victoria Harbour, and about a two-minute walk from the Mid-Levels escalator, the apartments will have majestic views of Lantau and Lei Yue Mun. Although only 100 units will be available in the initial sale, interest has been intense. Registration opened yesterday for the ballot, to be drawn tomorrow, with names of successful applicants to be published on Friday. Already, more than 800 people have paid their refundable deposit and left with high hopes that Saturday will see them among the lucky 100 making their selections. In the first phase sale, 100 flats - on odd-numbered floors only - will be released in Two Robinson Place. Tower One will have 322 units and Tower Two will have 329 units, with seven units on each floor. The two-and three-bedroom apartments range from 1,094 square feet to 1,353 sq ft in One Robinson Place and 1,266 sq ft to 1,391 sq ft in Two Robinson Place. Ceiling heights are about 2.55 metres with the 47th-floor penthouse units having a ceiling height of about 2.94 metres. Two Robinson Place will have a six-storey podium for car parking (a total of 124 spaces), recreational and educational use. The existing Ohel Leah Synagogue and club premises of the Jewish Centre will be located within part of the podium and on the first floor of One Robinson Place. Residents will have exclusive use of the swimming pool and changing rooms, podium garden and children's playground. The gym, two squash courts and indoor tennis court will be shared with the Jewish Centre. The Pacific Place model will stand until June 15. Registration hours are from 9 am until 6 pm, with viewing times for the unit from 11 am until 7 pm.