Asian Information Resources, an Internet content provider listed on the Growth Enterprise Market, has launched a Web site providing business information on Greater China. The Web site, named Chinareference.com, uses revenue models rarely applied in the region, according to managing director Chan Chi-ming. It provides details of financial statistics, laws and regulations and profiles of listed companies relating to particular industries in the mainland and Taiwan, Mr Chan said. The information is supplied by Asian Information Resources' partners, including such authoritative sources as China's Academy of Social Sciences and the State Statistical Bureau, he said. The site will generate income by offering information in one of four ways - licensing, subscriptions, purchases and advertising. 'For example, we will provide less valuable information free to our affiliated Web sites,' Mr Chan said. Chinareference.com and its affiliated Web sites may get a boost from increased traffic and commissions after lining up United States-based Internet advertiser DoubleClick to place ads on the site. According to analysts, the commission works out to about US$20 per 1,000 page views. 'The revenue model is rarely used in Asia,' Mr Chan said. While declining to predict revenue estimates for the Web site, Mr Chan expected it to become a sustainable income source for the company.