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Joyce stock dives on takeover

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Investors yesterday shunned the HK$236 million takeover of Joyce Boutique Holdings by an e-commerce investment company, dumping the upmarket retailer's shares and contributing to a 47.72 per cent slump in the counter's price.

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The shares, which have been suspended from trading since March 17 pending Tuesday's takeover announcement, slid by as much as 53.78 per cent to an intra-day low of 30.5 cents, before rebounding slightly to close at 34.5 cents.

The fall, which made the counter yesterday's second-biggest loser in percentage terms, presented a sharp contrast to its gain of 55.29 per cent on its suspension day, when speculation had it as a backdoor listing target.

Both the Ma family, the controlling shareholders, and prospective buyer Strategic Capital Group (SCG) dismissed concern over yesterday's share slump.

SCG is proposing to pay HK$202.8 million to acquire a 51.7 per cent stake in two phases of new share subscription.

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Joyce Boutique managing director Adrienne Marie Ma said: 'Compared to the NAV [net asset value] per share of 25 cents, the existing price level is still reasonable.' Meanwhile, SCG managing director Eric Solberg said: 'The market will go up and down, but it is nothing to do with us.' Under the proposed transaction, independent investor Elliott Yuen Wai-kuen, who will become chief executive of the company, will take a 10.7 per cent stake by investing HK$33.42 million to subscribe to new shares.

The Ma family's holding will be diluted from 47.2 per cent to 18.8 per cent after the subscriptions.

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