SCMP.com, the South China Morning Post 's on-line division, is to buy 5.45 per cent of financial content provider StockHouse Media Corp.
The news coincided with StockHouse's official launch in Hong Kong after its soft opening in January.
The company is established in the North American market and Australia.
'We expect the SCMP.com partnership will accomplish similar objectives in Hong Kong,' said Jeff Berwick, founder and president of StockHouse.
Kuok Koon Seng, chief executive officer of SCMP.com, said: 'We are confident that StockHouse can accomplish in Hong Kong what it has achieved in North America and Australia.' Mr Kuok said SCMP.com would leverage the investment to broaden its analysis and coverage of business and finance.
He said content was a valuable 'source of sustainable competitive advantage'.